Business Websites

You need to not only tell the world about your products and services, but also create a market keen to hear about them.

Whether you’re a business-to-consumer (B2C) or a business-to-business (B2B) company having a website can greatly benefit your business in a number of ways. B2B marketers have been slower to adopt this than B2C in the past, but are now leading the way. They have demonstrated well to the business-to-consumer market that a business website should be used to enhance customer service, improve opportunities with distributors, as well as sell their products and services.

When creating a site, the type of business, either a B2C or a B2B should impact greatly on how you set-up the site and the functionalities it will perform.

According to the Department of Information & Decision Sciences, University of Illinois, the four key dimensions of B2C websites should consist of: information content, design, security, and privacy. These are certainly still key dimensions of a B2B site, but the actual content and style should reflect the type of relationships businesses have with their customers.  Particularly with B2C companies, security and privacy are found to have greater effect on the purchase intent of consumers because generally there isn’t a strong relationship between the buyer and seller. So particularly to gain the trust of new consumers, your site should have a high degree of security and privacy of customer details and with online purchasing.

No matter what type of business you are in or the type of industry that you serve, your website, like all your business and marketing strategies should focus on your customers. As customers might have a different view from the company, the web features should be directly related to customer values.

Despite the main aspects that both types of business website need, B2B websites additionally need to reflect the stronger buyer-seller relationship, shorter channel of distribution, the greater emphasis on personal selling, as well as unique promotional strategies to be more successful online.

So when creating your business website, consider not only the type of business you are and the industry that you serve, but also your customer!

Learn more about creating a website for your business