Colin Wilson Case Study

What brought them to seek help from BSO...

It was through meeting David and learning about what BSO actually does that Colin realised that their website was just a site and didn’t do too much more than exist. He learnt that a website could potentially play a big part in their business.

What made them choose BSO...

Colin and his wife, Lorraine found the company to be both very professional and understanding. Colin felt that they provided them with a strong marketing concept and the ability to show them everything about how a site actually works. He felt that BSO’s ‘advice was unbelievable.’

What BSO have helped you achieve with your new sites and will help you achieve in the future...

Previously they had a site that just acted as an online brochure, and they had to physically direct people there because it wasn’t getting found without this prompting. Now the sites are dedicated to specific products or services and all have one clear purpose. ‘BSO have taken our sites to a SME and even to a large corporate level in terms of professionalism and look. ‘At this stage only one site, the HR Software site has been taken live and it is already showing signs of success.’

Colin is confident that he will see many more results emerge over the next few months, not only because of the quality of products and services that BSO has offered, but also because he has found that BSO is not happy with mediocrity and believes that ‘it is important to BSO that we get a good ROI quickly.’

BSO have offered clear and insightful direction...

What BSO have provided, is a solution to their business. BSO has presented ideas that address all areas of Colin’s business, which has meant that BSO are creating four separate sites to give a clear focus on each product and service. These individual sites will also directly target the right audiences for the particular product or service.

BSO has taken them through an educational process in which they have learnt about the power of website marketing and the ability of a website to play a big part in any business as a strong marketing tool. This has also enabled them to make informed decisions about the outcomes they want to achieve both now and down the track. From working with BSO, Colin has realised that many companies are not doing website development and online marketing well.  

What Colin is telling other businesses about BSO...

Two of the questions that Colin asks when he is talking to someone that he believes might benefit from BSO’s services are; ‘Do you know what people who you are trying to attract to your site are searching for?’ and ‘ What would the impact be on your business if you did know?’ He finds that people respond really well to this and want to know more, which he explains is a part of what BSO do.

Overall Colin says that he ‘highly recommend[s] you [BSO], particularly for the business marketing knowledge that David has and Jason’s IT and computer skills – he’s unbelievable; he’ll take you to a level that you’ve never been to before.’

Colin’s relationship with BSO...

Colin found an instant connection with BSO, sharing a similar way of thinking, but he feels that they have now developed a very strong relationship and further went on to say that he gives BSO more referrals than anyone else because he values what they do and sees the company as a strong partner to his business. The follow-up that BSO has given Colin is what he describes as ‘fantastic’ and additionally contributes to having a strong relationship with the company.

How BSO contributes to his business...

With BSO creating separate sites for the different areas of his business, it has enabled Colin to keep employees busy, whilst allowing him to focus on the areas that he wants to. Colin believes this will save him considerable time in the future.

Colin sees his new websites as adding another dimension to his business. His website is a 24/7 marketing tool, which will keep topping up business when him and his staff are too busy to chase up business.

Colin’s previous site couldn’t generate leads or collect data nor could he conduct email campaigns from his website. He believes the improvements and additions of the new site and sites will greatly contribute to the way they do business.

BSO have exceeded all expectations, which largely is contributed by the level of advice and knowledge that they have presented, as well as the support and follow-up that BSO provide.