id Wine & Hampers Case Study

What drove the company to seek the help of a web development business?

Adrian, proprietor of id Wine & Hampers wasn’t highly experienced with websites and didn’t have a good understanding of exactly what he could and should do with a site. He had had two previous sites that were what he described as ‘a waste of money,’ although he wasn’t certain about everything he wanted from his site, he wasn’t seeing any results from these sites that he had.  He needed advice from someone that was willing to help because he knew he should have a site, but he wasn’t sure what to do with it.

The website solution he sought...

The first function he wanted his site to perform was to act as an online brochure. Secondly, he needed it to communicate with members, as well as sell his products. Working with BSO has allowed Adrian to fulfil his objective of moving his business to being solely online.

Why Adrian chose BSO...

He found that David’s marketing experience and knowledge gave the company a strong point of difference. The assistance, website support and education that BSO offered was exactly what he was after and the company took an interest in his business, which he had previously not experienced before. Additionally BSO offered a solution that was focussed both on how it operates and what it communicates, as well as what it looks like.

BSO enlightened him on what websites really could achieve...

Adrian found that by understanding the back-end of a site it opened up many possibilities for how he could use his site and what he could achieve with it. Two major areas that have greatly impacted on the way that he now uses his site is through tracking the site activity with  the statistics package and utilising SEO tactics that BSO has taught him. Adrian has learnt that there is a science to websites and now understands considerably more than he did before, which enables him to make any changes to his site, as well as to understand what is happening on his site.

BSO has proven to be a good business investment...

Id Wine & Hampers has increased its customers by 60% since having their site created by BSO

The company has also realised a dramatic increase in company awareness, which has risen by about 80%. Additionally Adrian believes that it has been a great investment for the education that he has received. Adrian finds that the easy website navigation and the specific areas within the site have made it easier for his customers to use, subsequently resulting in more satisfied customers.

The new id Wine & Hamper site has contributed greatly to generating leads... 

Adrian has seen a large increase in new business online. Additionally leads are better qualified due to the information that the site provides; the more targeted searches the site is optimised for and the calls to action, which requires handing over a little bit of information.

The site has made Adrian’s life easier...

In being able to manage the site himself and not having to have staff manage the sales of products it has made his life both easier and simpler with Adrian not having to be in a physical shop all the time.

Adrian’s new site has built credibility...

Through the quality of communication and image the site gives the business it has enhanced the company’s credibility and professionalism, as well as having received an abundance of positive feedback.

Adrian’s experience of working with BSO...

Overall ‘the experience has been very good.’

‘Their willingness to help, listen and to generally help with the process to make the site work has been outstanding.’

He went on to further say that ‘the back-up was always there’ and he was ‘willing to pay twice the amount then he would have with any other company for the amount of education and support that he received.’